Top 10 must visit destinations in Vietnam for 2025
Vietnam is poised to be one of the top destinations for 2025, thanks to its evolving tourism offerings that cater to both high-end luxury travelers and niche market needs. Whether it’s for incentive tours, leisure set departure trips, or unique cultural experiences, Vietnam provides a diverse range of options. In this post, we explore the top 10 must-visit destinations in Vietnam, showcasing the best spots for travel professionals to consider when designing packages for 2025.
1. Overview of Tourism Trends in Vietnam for 2025
As Vietnam continues to attract international travelers, 2025 will see a significant rise in demand for incentive tours, luxury experiences, and niche tourism such as Catholic pilgrimages and river cruises. Emerging travel trends indicate a rise in interest for luxury escapes to Phu Quoc Island, cross-border overland journeys, and cultural tours focused on ethnic minorities in Sapa. The rebound of Ho Chi Minh City as a key city for local and international events also adds a new dynamic to the tourism landscape. Travel professionals who adapt to these trends will be able to provide unique experiences for their clients in 2025.
2. Top 10 Must-Visit Destinations in Vietnam for 2025
2.1 Sapa – Ethnic Inclusive, from Pre-Tour Experience now turn into main destination
Sapa, located in the northern highlands, has consistently remained a top destination for travelers seeking adventure and cultural immersion. With its terraced rice fields, ethnic minority villages, and breathtaking landscapes, Sapa offers a truly unique experience. For 2025, it is ideal for ethnic-inclusive pre-tour visits, where travelers can explore remote villages, stay in traditional homestays, and enjoy treks through the mountains. The demand for eco-tourism and cultural experiences is expected to rise, making Sapa a prime location for personalized itineraries that cater to both group and luxury travelers.
2.2 Da Nang – The Gateway to Central Vietnam’s Culture & Beaches
Son Tra Peninsular
Bach Ma National Park Trekking Tour
Bach Ma National Park
Da Nang continues to grow in popularity as a destination for both leisure and incentive tours. It boasts a blend of natural beauty, cultural sites, and luxury resorts. The city is home to the famous Marble Mountains, My Khe Beach, and the ancient town of Hoi An nearby. Da Nang is also an excellent base for river cruises to explore the region’s waterways. For those seeking outdoor adventure, a trek through Bạch Mã National Park offers one of the most stunning natural landscapes in central Vietnam. The park is renowned for its rich biodiversity, scenic waterfalls, and mountain trails, making it an ideal destination for trekking enthusiasts
2.3 Hoi An – The Cheapest Destination in the World for 2025
Hoi An, with its ancient town charm, remains one of the most cost-effective and culturally rich destinations in Vietnam. With UNESCO World Heritage status, Hoi An offers a fantastic setting for incentive groups and leisure travelers. The town is perfect for guided tours through its historic streets, food tours, and boat rides on the Thu Bon River. For 2025, it continues to attract both budget-conscious travelers and those seeking an affordable yet authentic Vietnamese experience. Hoi An’s popularity for group departures, cultural immersion, and its affordability make it a must-visit destination.
2.4 Phu Quoc Island – Luxury Beach Escapes for 2025
Phu Quoc Island has been steadily gaining attention as Vietnam’s top luxury beach destination. Known for its pristine beaches, luxury resorts, and high-end amenities, Phu Quoc is expected to trend in 2025 as a go-to location for extended beach vacations. For incentive tours or private luxury travel, Phu Quoc offers exclusive options, such as private yacht charters, high-end spa retreats, and tailored beach experiences. The island's growing tourism infrastructure makes it a perfect destination for both group and private luxury tours.
2.5 Ho Chi Minh City – The City of Events
Ho Chi Minh City, Vietnam's largest and most vibrant city, is undergoing a transformation into a hub for local and international events. After years of focusing on domestic tourism, the city is once again positioning itself as a key destination for conferences, festivals, and corporate gatherings. In 2025, Ho Chi Minh City will host numerous events, making it an ideal destination for incentive groups and business travelers. The city’s blend of modernity and history, combined with its vibrant cultural scene, will draw both business and leisure visitors. With world-class venues, hotels, and restaurants, Ho Chi Minh City is the perfect city for event-focused tourism.
2.6 Halong Bay – Luxury Cruises & Private Tours
Halong Bay is one of Vietnam’s most iconic destinations, known for its emerald waters and towering limestone karsts. In 2025, luxury cruises and private yacht charters will continue to dominate, with travelers looking for exclusive experiences in this UNESCO World Heritage site. Halong Bay offers the perfect combination of adventure and luxury, with opportunities for kayaking, cave exploration, and private beach picnics. Travel professionals can offer bespoke Halong Bay itineraries for both corporate incentive tours and private leisure trips.
2.7 Mekong Delta River Cruise to Cambodia – Scenic & Cultural Exploration
Floating market
The Mekong Delta is a vast network of rivers and canals, offering travelers a peaceful haven away from the hustle and bustle of Vietnam’s cities. A river cruise from this water world to Cambodia is a truly unique experience, blending natural beauty with profound cultural discovery.
What makes this journey truly unforgettable, however, is the mouthwatering array of local delicacies awaiting you. In the Mekong Delta, travelers can savor a wide range of regional specialties—most notably the crispy, fragrant banh xeo, a beloved crepe-like dish bursting with vibrant flavors. Each bite not only delights the palate, but also reveals a slice of the area’s rich cultural tapestry, inspiring visitors to delve deeper into the culinary wonders of southwestern Vietnam. This river cruise is the ideal choice for travelers who yearn for an immersive cultural journey through Vietnam and Cambodia, enhanced by the irresistible charm of local cuisine.
Lunch at a local restaurant
2.8 Hue – Cultural Incentive Tours with Historical Significance
Hue, once the imperial capital of Vietnam, is home to the famous Imperial City and royal tombs. For 2025, Hue will continue to attract cultural tourists, especially those seeking an insight into Vietnam’s royal history. Incentive tours in Hue offer the opportunity to explore the ancient citadel, visit UNESCO World Heritage sites, and take part in traditional Vietnamese cultural experiences. Hue’s tranquil atmosphere combined with its historical significance makes it an ideal destination for incentive tours and cultural groups.
2.9 Phnom Penh & Siem Reap – Cross-Border Luxury Overland Tours
Angkor Wat
For travelers looking for a multi-country experience, the cities of Phnom Penh and Siem Reap in Cambodia offer rich cultural experiences. In 2025, cross-border overland tours from Vietnam to Cambodia and Thailand will be a hit, offering luxury travelers the chance to explore temples like Angkor Wat and visit historical sites like the Killing Fields. These overland tours provide a unique opportunity for cultural discovery and adventure while offering luxury accommodations and private guides.
2.10 Nha Trang – Luxury & Leisure Set Departure Tours
Nha Trang, a popular coastal destination, is ideal for luxury and leisure set departure tours. Known for its beaches, resorts, and water activities, Nha Trang is a perfect spot for group tours, golfing holidays, and family vacations. The city is also home to a number of luxury resorts and spas, offering travelers the opportunity to relax and unwind in style. In 2025, Nha Trang remains a top destination for incentive and luxury leisure travelers looking to explore Vietnam’s coastal beauty.
3. Why Travel Professionals Should Promote These Destinations in 2025
With a range of destinations that appeal to different traveler profiles, from luxury to culture, Vietnam’s tourism offerings in 2025 are more diverse than ever. These top 10 destinations cater to the growing demand for customized incentive tours, luxury experiences, and unique niche packages. By incorporating these destinations into your 2025 offerings, travel professionals can meet the needs of corporate groups, cultural explorers, and adventure seekers.
For DMCs like Dong DMC, this is an exciting time to design tailor-made itineraries that provide travelers with unforgettable experiences. Whether it’s luxury overland tours, beach escapes, or cultural immersions, these destinations offer something for everyone.