Vietnam Travel Market Update 2026

A deep dive into arrival records, infrastructure shifts, and B2B opportunities.

Vietnam has officially entered 2026 as one of the world's top-performing travel markets. After shattering records with 21.2 million international arrivals in 2025, the sector is no longer just recovering—it is redefining Southeast Asian luxury and logistics.

1. Market Performance & 2026 Targets

The industry aims to attract 25 million international visitors this year. Early momentum is undeniable, with January 2026 recording 2.5 million arrivals—the highest January figure in two decades.

2. Infrastructure: The "Long Thanh" Factor

The opening of Long Thanh International Airport (Phase 1) in 2026 is a game-changer for Southern Vietnam. With an initial capacity of 25 million passengers, it relieves pressure on Tan Son Nhat and opens new doors for large-scale MICE (Meetings, Incentives, Conferences, and Exhibitions) groups.

"For travel professionals, infrastructure growth means more than just seats; it means the ability to run high-yield luxury itineraries without the bottlenecks of 2019."

3. Emerging High-Value Trends

• Regenerative Travel: Moving beyond "Eco-friendly," travelers are seeking reforestation projects in the Mekong Delta and boutique stays in Pu Luong.
• The Golf Boom: Projected to reach $1 billion in revenue by year-end, catering primarily to the Korean, Japanese, and rising Western luxury segments.
• Visa Stability: The e-visa system remains universal, and the 45-day stay extension for key markets is locked in until March 2028.