Quảng Ninh Tourism Delegation Visits Dong DMC: Aligning Market Direction and Program Development

A working session took place at Dong DMC’s office with representatives from the Quảng Ninh Investment, Trade and Tourism Promotion Board and key tourism operators, as part of their participation in the 22nd Ho Chi Minh City Tourism Festival 2026.

Rather than focusing on destination promotion, the discussion centered on how Quảng Ninh’s tourism assets can be structured into programs that are practical for market deployment.

Market Alignment Across Southern Vietnam and Southeast Asia

One of the core topics was how Quảng Ninh can better align with demand from Southern-based travel agencies and key Southeast Asian markets.

This includes:

• Group size handling (incentive vs leisure)
• Program pacing and flow expectations
• Market-specific requirements such as meal control, scheduling, and experience balance

The focus was not on creating new products, but on ensuring that existing strengths can be translated into workable programs.

Connecting Quảng Ninh as a System, Not a Single Destination

The discussion also explored how destinations such as Hạ Long, Yên Tử, and Quan Lạn can be linked into a cohesive travel flow.

Instead of treating each location independently, the approach emphasized:

• Journey continuity
• Travel time optimization
• Experience layering (heritage, nature, retreat)

This reflects how international programs are typically structured in real operations.

Early Exploration of Collaboration Formats

Several collaboration directions were discussed at an exploratory level, including:

• FAM trip programs for market validation
• Overseas roadshows to strengthen destination visibility
• Media and content support for MICE and corporate groups
• Initial considerations around sustainable travel practices in Vietnam

These directions remain under discussion and will require further validation before implementation.

From Discussion to Execution

At Dong DMC, the role in such engagements is to bridge destination potential with operational feasibility.

The outcome of this session is not a finalized product or partnership, but a shared understanding of:

• Market expectations
• Execution constraints
• Opportunities for structured collaboration

Further steps will depend on how these elements can be translated into programs that are both market-relevant and operationally reliable.