Vietnam Market Brief · 2026 Data Series

Vietnam Market Brief: 2026 Data Series

A numbered series from the Dong DMC operations desk that tracks Vietnam's international arrivals, hotel rates and room supply, and explains what each release changes for group, incentive and MICE contracting. Each part uses the latest official figures from the National Statistics Office and VNAT, with hotel performance data from CoStar.

PartData periodHeadlineRead
Part 1Full year 202521.17 million international arrivals, up 20.4%; 2026 target of 25 millionVietnam Travel Market Update 2026
Part 2January–June 202612.3 million arrivals, up 14.9%; hotel RevPAR up 24.2% and what it means for 2027 group contractsVietnam H1 2026: Arrivals, Rates & 2027 Contracting
Part 3January–September 2026About 17.7 million arrivals, up 14.5%; Phu Quoc room space tight through April 2027Vietnam Market Update: Phu Quoc Rooms to April 2027
Vietnam Market Update: Phu Quoc Rooms to April 2027
Vietnam Market Update: Phu Quoc Rooms to April 2027
Hoang Thinh Dong - 05/10/2026
Vietnam H1 2026: Arrivals, Rates & 2027 Contracting
Vietnam H1 2026: Arrivals, Rates & 2027 Contracting
Hoang Thinh Dong - 07/07/2026
Vietnam Travel Market Update 2026
Vietnam Travel Market Update 2026
Hoang Thinh Dong - 25/02/2026

Frequently Asked Questions

A numbered data series published by Dong DMC, a Vietnam DMC, for travel agencies, tour operators and MICE planners. Each part reports official arrivals and hotel figures for one period and explains what they change for group contracting.

Vietnam received 21.17 million international arrivals in 2025, up 20.4% year on year, according to the National Statistics Office of Vietnam (January 2026). The national target for 2026 is 25 million.

12.3 million international arrivals in January–June 2026, up 14.9% year on year (National Statistics Office / VNAT, July 2026).

Dong DMC reports very limited remaining Phu Quoc room options for October 2026 to April 2027, with some allocations already fully committed. Agents should confirm the room block before confirming the island stay to clients.